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I just heard from a woman who commented on two rabbis' sermons: One she loved because she could understand it and relate to it. The other she admired but didn't understand some of the English words. KISS.

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Can you do a "persona profile" on God? It's certainly easier to be data driven about people's needs than about an ineffable Creator. Still, how does this model translate into religious environment ultimately oriented towards serving God as well? Not sure if Tim Brown has a triangle of parties in his customer model (for a transcendent dimension, perhaps he would speak about "principles"). I could be a skeptic and say that a persona profile on God sounds like an adult ed class gone wrong, but perhaps it's just the opposite.

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